[ Medidata ] Poster Campaign

Through MAC4 Communications, Medidata Solutions asked us for a creative campaign to promote their internal employee referral bonus program. With the enticement of winning $2500, employees were informed of the contest through posters and table tents, located throughout their nine international offices. Our graphics were also provided as graphics within an email blast.

For the creative, we created posters that asked "What Would you Do... with an employee referral bonus?" We searched for images that represented how their winnings could be spent. As our client referred to his co-workers as self-described computer geeks, we were encouraged to find appropriate images -- like a visit to the Apple Store or a home video game room set up.